Can Ethiopia rebuild its COVID-19 damaged tourism sector?

From archaeological and heritage sites to conservation parks, and music and cultural festivals, Ethiopia boasts a wide array of tourist attractions. However it lost 70 per cent of tourism revenues due to the COVID-19 pandemic, along with massive job losses – a situation that was worsened by the outbreak of war in the north of the country. 

As part of our August Voices tourism series, we’re talking to Tewodros Derbew, strategic team leader and coordinator at the Ministry of Tourism in Ethiopia. He explains the challenges facing the sector, how the country is planning to re-position itself as a major destination through sustainable tourism, and what it means for the world of work.